Fundraising Success #53
Fundraising Success – Issue #53 – Article: “Selling Raffle Tickets”; Supplier Spotlight: “Brick Markers”
Fundraising Success #53 – April 2007
=> Kimberly’s Column: “School Carnival”
=> Reader Q & A: “Fundraising Samples”
=> Feature Article: “Selling Raffle Tickets”
=> Supplier Spotlight: “Brick Markers”
=> SiteSeeing: “Workshop of the World, Dryden Collection”
Kimberly’s Column: “School Carnival”
With only a couple of month’s left in the school year, spring fundraising season is in full bloom. It’s a great time of year for school carnivals, athlet-a-thons, jump rope contests, and other fundraising activities that give children a chance to run around like, well, children.
The great thing about school carnivals is that it’s getting a lot easier to add some big attractions in the form of inflatables. You can rent inflatable obstacle courses, moonwalks, sumo wrestling gear and much more.
Here’s a recent article on the topic:
Readers Q & A: “Fundraising Samples”
Question: Where can I get fundraising samples?
Answer: Diane, there’s a company called eFundraising that will send you free samples of eight popular fundraising products. You can find full details in this article:
You will find my book, Fundraising Success, very helpful in any
Buy a copy today because you’ll save both time and money!
Yours for only $17:
FEATURE ARTICLE: Selling Raffle Tickets
How to Sell Raffle Tickets
A lot of groups need help with selling raffle tickets because there isn’t much in the way of good ticket sales advice out there. So, here are some tips on how to sell raffle tickets that should double or triple your revenue.
These are your target markets:
- Family and friends
- Neighbors and co-workers
- General public
As you can see, the last group is by far the largest, so that’s where you need to focus your sales efforts. Don’t ignore the first two groups. They just need to be sold to face-to-face because it’s harder to turn someone down when they’re standing right in front of you.
Have the raffle tickets in hand when you ask for their support. Hand them a flyer listing all the prizes, the ticket price, and the particulars about the prize drawing. It should also prominently state why you’re raising funds.
Don’t over talk it. Just ask for their help and assume they are giving it. Use the assumptive close: “Need your help with our raffle fundraiser. How many should I count you in for?”
The key point is not to explain everything, let the flyer do that by putting it in their hand immediately. Your task is to make the sale quickly and you do that by assuming they have already said yes. They’ll either acquiesce and buy tickets or toss out a defensive objection that you can quickly counter.
Raffle Ticket Sales To General Public
The best place to sell lots of tickets is at high-traffic locations such as shopping centers, grocery stores, drug stores, home improvement stores, Wal-Mart, etc.
Get permission from the store manager ahead of time to set up a sales table outside the entrance. Pick times when there’s lots of shoppers and position your table so it’s easily seen as people approach the store.
Place signs in front of and behind the table explaining the reason you are raising funds and clearly stating the raffle ticket price. Example signage: “School Fundraiser Raffle – $10,000 Grand Prize”; “Help Us Buy New Playground Equipment.”
The purpose of the signs is to “pre-sell” people as they approach so they will be more receptive to your offer. Those who aren’t interested will avoid eye contact and hurry by, the rest are your prime prospects that you want to approach and hand the raffle flyer.
One more thing about selling raffle tickets. It’s all in how you present the raffle opportunity. It’s actually quite similar to any fundraising product sales pitch.
There are three main points:
1 – Explain why you are raising funds
2 – Ask for their help to meet your goal
3 – Use the word “because” with your call to action
So, let’s look at an example raffle ticket sales pitch for a school fundraiser.
We’re doing a raffle to raise funds for new playground equipment for our school.
Can you help us meet our goal by buying a ticket because the prize is $10,000?
You don’t want to say too much about the raffle in your pitch. Groups always make that mistake.
You want to state a problem that you’re solving (need for new playground equipment), ask them directly for their help, and use the word “because” as a psychological trigger to get a positive response.
When using a sales table at a shopping center, do the same thing with your signage. Create pairs of signs that work together to make those three points.
If they have questions, then you explain details about the raffle prizes and how much fun the event will be. Remember, enthusiasm sells, so don’t wear yourself out trying to explain everything to every prospect. That’s why you use the signs and the sales pitch.
Raffle Tickets Summary
You can easily sell many more tickets by using the right approach. With friends, neighbors, and co-workers, it’s the assumptive close that works best.
With the general public, it’s all about leveraging high-traffic locations with sales tables, signage, and a two-sentence sales pitch. Use both of these sales strategies and you’ll double or triple your raffle ticket sales.
Supplier Spotlight: Brick Markers
(Excerpt from my book, Fundraising Success!)
Supplier: Brick Markers USA
Phone: (800) 634-8948
Fax: (561) 842-1338
Address: 6985 Garden Road
City: Riviera Beach
Description: Laser engraved bricks and tiles for fundraising and donor recognition. BRICK MARKERS U.S.A. has an improved and inexpensive way to permanently engrave bricks, pavers, and tiles for fundraising, donor recognition, and custom landscape design projects.
Available in 4×8 and 8×8 sizes.
20 characters per line. Laser engraving. Stock phrases available or custom.
Product Lines: Bricks – Personalized, Donor Bricks
Notes: Free freight (very important with bricks!)
This company profile is an excerpt from my book, Fundraising Success, which provides complete how-to information on all aspects of raising funds for schools, churches, youth sports teams, and nonprofit groups.
Places To Go, Things To See
Places to go:
Sir Henry Dryden Collection
Like many of his peers who were “to the manor born”, Sir Henry Dryden was a 19th
century Brit who was fascinated with archaeology and the world of antiquity.
Before his death in 1899, he produced thousands of architectural and
archaeological drawings based on the things he saw and studied during his
travels around Britain and Europe.
Recently, a consortium of institutions including the University College
Northampton digitized a number of Dryden’s drawings, and subsequently placed
them online here. Visitors can browse the materials by date, or by topics that
include archaeology, arms and armor, and church architecture.
The heraldry area within arms and armor is worth a look, as it contains some
highly detailed renderings of various coats of arms and heraldic shields.
Overall, the collection provides an interesting look into one man’s passion for
the built environment and the world of 19th century Britain.
Things to see:
Workshop Of The World
The West Midlands region of England has been an important center of commerce and
industry for well over five hundred years. The city of Coventry was a dominant
center of wool and clothing manufacturing in the Middle Ages, and Birmingham was
a prime location of industry during the Industrial Revolution.
Drawing on the collections of museums in Birmingham, Coventry, Stoke-on-Trent
(and others), the Workshop of the World website brings together some of the
compelling inventions that came out of the West Midlands region in the 19th
Visitors can look over several dozen of these inventions, including an automatic
wood screw making machine, a button shank making device, and a rotative steam
engine. Each object is accompanied by a photo or illustration, and a short essay
gives detailed background information about the object’s importance and use.
That’s all for this issue. See you next month.
Copyright 2007 by Kimberly Reynolds. All rights reserved.
Maximize your fundraising success!
Newsletters – All the Back Issues!
Fundraising Ideas – Ideas for fundraising that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas for small group or school fundraisers – Fundraiser events that are quick and easy – Event ideas you can do in a month and that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently
produce excellent results. Includes articles on cheerleading, high school football, soccer, and band, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund raising letters work for other non-profit groups.
Fundraising Letter – How to generate the best response with your donation request letters.
How To Write A Fundraising Letter – Advice and tips on what works and what doesn’t.
Nonprofit Software – Listings and descriptions of popular software programs for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns through donor recognition – Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers, nonprofit fund raising, and great event ideas.