Fundraising Success #35
Fundraising Success – Issue #35 – Article: “Fundraising FAQ”; Supplier Spotlight: “Kathryn Beich Fundraising”; Free ebook: “New Car Secrets”
Fundraising Success #35 – September 2006
=> Kimberly’s Column: “Fundraising – Full Speed Ahead!”
=> Reader Q & A: “Hurricane Katrina Fundraisers”
=> Feature Article: “Fundraising FAQ”
=> Supplier Spotlight: “Kathryn Beich ”
=> SiteSeeing, Bonus & more: “Olay Total Effects Sample”
=> Your Ebook: “New Car Secrets”
Kimberly’s Column: “Fundraising – Full Speed Ahead!”
Busy time of the year for fundraising. There’s school fundraisers,
Katrina fundraisers, youth sports fundraisers, charity fundraisers,
and just about every other type of fundraiser you can shake a
It’s “Fundraising – Full Speed Ahead!” time for sure. But, it’s a good
feeling to be pitching in and helping out with all the activities.
After all, what are mom’s for, if not for fundraising?
This issue features “Fundraising FAQ!,” my new article answering the
many common questions that those new to fundraising often ask.
The Supplier Spotlight is on Kathryn Beich Fundraising. They are
a division of Nestle with some very high-quality fundraising products.
This month’s Bonus is perfume samples from Coty.
This month’s ebook is “New Car Secrets.” This is my husband’s wildly
successful guide to saving thousands when buying your next new car.
It doesn’t get any better than getting a $12,000 discount on a new
minivan (like I did at the start of this year). Sweet!
Whether the location is down the block or across the globe, this helpful
application can help you find and map it.
USA PhotoMaps 2.75 downloads USGS aerial photos and topographic map
data from Micrsoft’s TerraServer website and saves it on the users’ hard drive.
Additionally, users can zoom in on any number of areas, view the latitude
and longitude lines, and take a closer look at any given photos.
Readers Q & A: "Hurricane Katrina Fundraisers"
Question: Kimberly, where can I find a list of decent non-profit
organizations for Hurricane Katrina donations?
– Bob Peters
Answer: Bob, we’ve got a thread on that in the forum:
Katrina Donations –
You will find my book, Fundraising Success, very helpful in any
Buy a copy today because it will save you time and money!
Yours for only $17:
FEATURE ARTICLE: Fundraising FAQ
In fundraising, many of the same questions come up over and over. Here are some
questions that should give you some fundraising ideas:
1- How do I choose the right fundraising idea for my group?
There are several considerations when trying to decide what to do to raise
funds. What is the size of your group, how much do you need to raise, how much
time can you devote to the effort, what is the age range of your group, in what
season will you be raising funds?
For example, you have 25 in your group and you need to raise $2000 within 60
days. Consider fundraisers that will net each participant $80 profit each. Since
you have 60 days to complete your effort, you may choose to sell seasonal items
from a catalog.
However, if you only have 30 days to complete the project, choose a cash and
carry fundraiser. If you are selling in the fall, holiday items work well.
Spring and summer months lend themselves to discount cards or discount cards
that people can use at home or on vacation. Scrip works well if you have a tight
2- How do I recruit volunteers to help?
Build on past success. Often times, you can count on the same volunteers year
after year. That includes parents, local businesses, and so on. Make sure you
know what you need before you ask for help. How many people will it take to pull
off your project? What jobs exactly need doing?
When you call for volunteers, clearly spell out what jobs are available, about
how much time each job will require, the specific duties the job entails, and
how badly you need help. Always specify your goal to potential volunteers
including how the money raised will be spent.
Keeping your volunteers closely involved in the overall effort gives them a
sense of ownership; that translates to higher performance no matter what you do
to raise funds. Ask every volunteer if they know of someone that would also like
Pull from area community groups and schools that reward or require community
service. Don’t forget about those that volunteer year after year. By rewarding
their help, you will continue to be able to count on them.
3- It seems like every organization is raising money at the same time. How do
I differentiate our fundraiser from all the others?
Most groups tend to approach the same customers year after year. These are
called your “usual suspects” and they are typically family, friends, and
co-workers. One way to assure that you can approach them time and again is to
thank them time and again. Let them know that because of them, your fundraiser
last year was successful and your group reached its goal.
Always let your customers know why you are raising money. Be specific. For
example, instead of saying, “XYZ group is having our annual fundraiser,” a
better way is to say, while looking the potential customer in the eye, “XYZ team
from ABC town/city/school is raising money for playoff travel expenses and we
really need your help.”
Now your potential customer has a stake in your success. You have
differentiated yourself from the elementary school kid that mumbled something
about buying wrapping paper while staring at his shoes. Always remember that you
cannot thank your supporters too much.
4- What if I don’t reach my monetary goal?
The best way to make sure you never have to address this question is to have
several offerings for one fundraiser. Not everyone will want what you are
offering, even if it’s for a good cause. It’s called an overlay; a secondary
choice that overlays you primary offering.
Even if your primary offering is simply asking for donations, have something
to “sell” as a backup. If you are selling a product, make sure you offer
something else, even if it is asking for a donation in lieu of the purchase of a
To use an example, many groups sell products available by catalog. The customer
orders one or more items from the catalog to be delivered at a later date. Not
everyone will want an item in that catalog, so be ready with another offering
such as a pizza discount card, or cash-and-carry boxed candy. Be sure to always
mention that donations can be made instead of a purchase.
A great way to make sure your fundraiser is a successful as possible is to reach
as many people as possible. This means going outside your comfort zone, or what
we earlier called “the usual suspects.”
Set up tables in front of shopping areas (with permission of course) and work
in shifts. Large signs clearly stating who you are and what you are raising
money for put your efforts in front of more potential customers.
5 – How soon should I start planning our fundraiser?
Simple answer, immediately. The best fundraisers are those that have been
carefully planned as far in advance as possible. Many groups are already
planning for next year or next season while conducting this year’s fundraiser.
Use what you learned last time such as what suppliers to use, time lines that
were successful, what product or service worked well. Pay particular attention
to what did not work last time.
If the fundraising supplier was difficult to work with on shipping or returns,
put that knowledge to work this time and ask the right questions far in advance.
Now you have enough time to get it in writing. Ask far in advance what
additional benefits you can receive my using the same supplier again. (But only
if it was a positive experience!)
If last year you sold catalog products and you had too many late orders, maybe
you should allow three months instead of two months for order placement.
If your offering was lack luster last year, it will be even less successful a
second time. Change your offering whether it was a product, service, or event.
You don’t have to do something completely novel, just something different than
you did last time.
Planning well in advance gives you more time to line up volunteers that are best
suited to the role they will play. It allows more time to plan your overlay
offering. It allows plenty of time to consider customized offerings like logo
merchandise and so on.
6- I’m new at this. What do I do now?
It is always best if the person or people organizing a fundraiser have something
from past experience to go on. Not that you need to have done it yourself
before, but that you can draw on the experiences of those who have.
Urge each volunteer to document his or her duties, calendars, contacts and so
on. Collect these and make a simple binder that can be passed on.
If you have nothing like that to go on, contact other groups to find out about
their fundraising experiences. Find a professional fundraising consultant to
work with if the task is overwhelming. Their experience will more than make up
for their fee or percentage.
7- My small group does the same thing, a car wash, every year. Shouldn’t we
try something different?
Not necessarily. If you only need to raise a small amount of money in a short
period of time, car washes are a great idea. If it continues to raise the amount
you need every year, why switch?
These simple fundraisers are almost pure profit, and except for some planning
and coordination time, are completed in a day or two. It offers something that
people want, and acts as a team building event for the participants. Always
price the service reasonably and make it very clear that you are also accepting
8- How do I raise money on a grand scale?
A fundraising event typically raises more funds than most other types of
fundraisers. It also requires more planning time and more volunteers than most
other fundraising ideas. Autumn Festivals, Spring Carnivals, Black Tie Dine-Arounds,
Silent Auctions, Casino Nights, and so on are very successful themes that work
Charitable Sporting Events, when organized well, are huge money makers. An
organization in North Carolina, The Sisko Foundation, raises money for Breast
Cancer with their “Raise A Racquet” theme. To learn more about “Raise A Racquet”
Consider using a fundraising consultant if you go for the large event. Their
knowledge and contacts will save time, effort, and money.
Supplier Spotlight: Kathryn Beich
(Excerpt from my book, Fundraising Success!)
Supplier: Kathryn Beich, Inc.
Phone: (800) 243-1248
Address: Case Postale 353, 1800,
Description: Fundraising with candy, chocolate, confections, gift items, gift
wrap, and stocking stuffers.
Seasonal programs with high-quality items. Offers a spring garden
catalog, a holiday catalog, cookie dough, a nice selection of $1 Nestle candy
bars, magazines, and more.
Kathryn Beich is a division of Nestlé.
Product Lines: Candy, Candy – Case, Candy – Catalog, Candy – Gourmet, Catalog
Sales, Chocolate, Chocolate – Gourmet, Gift Items, Gift Wrap, Wrapping Paper
Notes: Has field sales reps plus a rep locator by zip code on their web site. Company has been a fundraising supplier since 1950.
Places To Go, Things To See, Bonus Item & More
Places to go:
Interactive Story of Our Changing Earth
The content of the site shows how our world has evolved
geologically over the last 4.5 billion years. The interactive
timeline allows you to explore maps of the various ages and
view their primary and secondary characteristics.
National Parks Service – Civil War
The American Civil War remains a complex and interesting subject.
The National Park Service continues to offer a host of introspective
perspectives on this military conflict through their creative use of
interpretative facilities located on a number of important historic
sites across the country. This website provided by the National
Park Service provides a number of thematic sections that include
"Civil War Education", "Civil War Parks", and "African Americans
in the Civil War".
Things to see:
Star Club Rewards
Cash-back buying club where you get rebates on everything you buy
at participating merchants including Best Buy, Gap, JC Penney,
Old Navy, Barnes & Noble, office Depot, Petco, and more.
Free Sample of Olay Total Effects
Free sample of Olay’s new Total Effects anti-aging Vitamin Complex.
Available as a facial moisturizer or as cleansing cloths.
Your Free Ebook:
This month’s ebook is "New Car Secrets" – Everything you ever
wanted to know about buying a new car. Packed with quick tips.
196 pages, Adobe PDF format, 528kb download.
That’s all for this issue. See you next month.
Copyright 2006 by Kimberly Reynolds. All rights reserved.
Fundraiser Help – Great Fundraising
Maximize your fundraising success!
Nonprofit Fundraising – Tony Poderis
describes how any nonprofit group should raise funds.
Non-profit Fund Raising –
Organizational tips – Four ways to boost your non-profit fund raiser results.
Capital Campaigns – Capital campaign
strategies for non-profit groups to increase their donor base.
Donor Recognition – How to use donor
recognition to increase your capital campaign results.
Fundraising Ideas – Ideas for fundraising
that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds
with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas
for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you
can do in a monthend that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently
produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser,
soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips
on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund
raising letters work for other non-profit groups.
Fundraising Letter – How to
generate the best response with your donation request letters.
How To Write A Fundraising
Letter – Advice and
tips on what works and what doesn’t.
Fundraising Software – Listings and descriptions of popular software programs
for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition –
Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers,
nonprofit fund raising, and great event ideas.
Cancer Fund Raiser
Donor Fund Raising
Relay For Life