Fundraising Success #34
Fundraising Success – Issue #34 – Article: “Location, Location, Location!”; Supplier Spotlight: “First Way Fundraising”; Free ebook: “Blogging Made Easy”
Fundraising Success #34 – August 2006
=> Kimberly’s Column: “School Is Back!”
=> Reader Q & A: “Fundraising Bracelets”
=> Feature Article: “Location, Location, Location!”
=> Supplier Spotlight: “First Way Fundraising”
=> SiteSeeing, Bonus & more: “Coty Perfume Samples”
=> Your Ebook: “Blogging Made Easy”
Kimberly’s Column: “School Is Back!”
Kids are almost back in school. Whew! Does that seem like a quick
summer or what?
Seems like summer goes by faster every year, unlike when we were
kids and summer seemed to last forever.
Well, they say “Time flies when you’re having fun”, so the question
is “Are we having fun yet?”
Be sure to take some time to slow down and savor the moment, smell
the roses, and just flat out relax.
After all, isn’t relaxing what summer is all about?
This issue features “Location, Location, Location!,” my article
on how to make fundraising sales at high-traffic locations.
The Supplier Spotlight is on First Way Fundraising. They are
the originators of the wildly popular Scratch & Help Card.
This month’s Bonus is perfume samples from Coty.
This month’s ebook is “Make Money on eBay – The Simple Way”
It’s short and to the point. Roughly 20 pages with some good
tips on buying and selling.
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Readers Q & A: “Fundraising Bracelets”
Question: Kimberly, where can I get a good deal on custom
– Penny Thompson
Answer: Penny, here’s are two good sources:
Engrave Tech –
You will find my book, Fundraising Success, very helpful in any
Buy a copy today because it will save you time and money!
Yours for only $17:
FEATURE ARTICLE: Location, Location, Location!
Location, Location, Location!
“I rob banks because that’s where the money is.”
– Willie Sutton, Master “Fundraiser”
Obviously, Mr. Sutton was raising funds for different reasons than your group.
But he was right about one thing – if you want to get money, you have to go
to the source.
Traditionally, fundraising efforts are concentrated on:
Besides the usual suspects, there is a whole lot of money in other places
right under your nose.
You have to go where the money is!
Top “Banking” Targets
The big money in fundraising is being located where people are shopping.
They are out and about with cash or checkbooks in hand.
There’s no better time than that for offering a quality fundraising product
at these locations:
– Home Improvement Stores
– Grocery Stores
– Shopping Malls
Drugstores – Nice entry-level sales spot. Generally have good
sidewalk space available.
Home Improvement Stores – Big monthend traffic spots. Lots of
do it yourselfers diving in to their next project.
Grocery Stores – Prime hunting grounds for product fundraisers.
A small, high-quality food item does real well here.
Shopping Malls – Hard to get approval for outside space, but a
location near the food court is golden.
And don’t forget the 800-pound gorilla:
Wal-Mart – The Holy Grail of fundraising locations.
A day spent fundraising in front of this high-traffic retailer is like being in
fundraising heaven. You’ll have more potential prospects than you can
shake a stick at.
Sidebar: Because of the sheer volume of Wal-Mart shoppers, you’ll need
oversize signage to get your fundraising message across quickly before
your prospects hurry on in.
Casing the Joint Ahead of Time
You want the best location for your monthend fundraising table. Scope
out the lay of the land. Check which entrance gets the most foot traffic.
Find out who is in charge at this location. Often it’s the store manager,
but occasionally it might require approval from the regional manager or
shopping center management.
Don’t expect them to drop everything to speak with you. If necessary, set
up an appointment to seek permission.
Be prepared with a two-minute overview of:
Who – Tell them who you (and your group) are.
What – Describe what your fundraiser involves.
When – Have a primary date and an alternate one picked out.
Where – Identify the exact spot you’d like to use.
Why – Give the specific reason you are raising funds.
How – Summarize your proposed activities at their location.
It’s a good idea to have everything written up in a well-prepared letter.
Stick to the basics as described above.
If you have group letterhead, use it!
Make sure that everything will go smoothly. Ask for the name of the
contact person for your chosen date.
Get permission, preferably in writing, just in case the monthend manager
didn’t get the memo.
Setting Up for the Big Job
After you’ve cased the joint, you want to be prepared to pull off your
fundraising “bank job.”
Location – There is often a separate set of entrance doors. You
want to stake your claim right there. There should also be plenty of room
for people to get by.
Signage – Look for good places to hang your signs and posters.
They should be bright & bold with wording visible from thirty feet away.
Highlight major benefits of the product and be sure to identify your
Table Space – You want a large folding table, preferably 36×72.
Place folding chairs on the side away from the door. Use a full-sized
tablecloth to improve presentation.
Staffing – Schedule your fundraising teams with overlapping
adult/child pairs. You want two adults and two children covering each
90-minute shift. Stagger the start/departure times by 30 minutes to
avoid resource shortages.
Pulling It Off
To really break the bank, you have to have everything well planned.
Timing and presentation are everything.
You only have 30 seconds to capture your prospects attention and
convince them to stop. Your fundraising should be well thought out in
Product – Make sure to choose a high-profit, cash & carry
fundraiser. Fast food discount cards are excellent. So are quality food
items such as cookies and gourmet treats like fudge. Sales items should
be small, highly portable, and attention getting in their own right.
Samples – Product samples should be well-displayed and readily
offered to each prospective client. In the case of food items, plates or
trays of small nibble-sized morsels should be offered by the children
Presentation – Sell the sizzle, not the steak! Accentuate product
benefits, not features. Would you rather have a juicy, mouth-watering,
flame-broiled Whopper or a hamburger?
Sales Patter – Talk a good game! Work from a loose script. Write
down your best talking points as itemized bullets. Keep it short and
simple. Tell them about your cause and be sure to ask for their help!
As you’ve seen, a great location delivers hundreds of potential customers
right to you. All you have to do is stake your claim to the prime turf
and go for it.
Don’t wait for your next fundraiser to suddenly grow wings.
Plan ahead and pull off your own “bank job” instead.
Maximize your fundraising success with location, location, location!
Supplier Spotlight: First Way Fundraising
(Excerpt from my book, Fundraising Success!)
Supplier: First Way Fundraising Group
Phone: (800) 347-7892
Fax: (800) 987-2320
Address: 27281 Las Ramblas, Suite 130
City: Mission Viejo
Description: Offers scratch cards for fundraising campaigns.
High profits due to the 90% profit margin on completed cards.
Scratch-off circles range in price from $0.50 to $3. The 50
circles per card total $100. Cost per card is $20.
Each scratch card comes with sheets of eight coupons each
providing discounts from national merchants like Blimpie, TCBY,
GNC, Mrs. Fields, Captain D’s, Jiffy Lube, Church’s Chicken,
FTD Florists, and the Original Cookie Company.
Your customers will love the coupons plus a Scratch & Help
fundraiser is a great fit for fundraising at a shopping center.
Product Lines: Cards – Scratch, Scratch Cards
Notes: Additional coupons available free of charge.
Places To Go, Things To See, Bonus Item & More
Places to go:
The Cool Spot
An Anti-drinking site for tweenagers
The content of the site is based on a curriculum for grades six
through eight developed at the University of Michigan, and much
of the material will be of interest to young people, parents,
and professionals who work with young people on such issues.
Mercora – Internet Radio
Mercora is an Internet software system that includes a
universal Internet radio tuner linked to many different channels
and users. After downloading the Mercora client application, users
will be able to search for music that interests them online.
Things to see:
Star Club Rewards
Cash-back buying club where you get rebates on everything you buy
at participating merchants including Best Buy, Gap, JC Penney,
Old Navy, Barnes & Noble, office Depot, Petco, and more.
Coty Perfume Samples
Large selection of free perfume samples from Coty, including
Jovan Musk, Adrenaline, and the new Celine Dion Perfume.
Your Free Ebook:
This month’s ebook is "Blogging Made Easy" – Everything you ever
wanted to know about blogging. Packed with quick tips.
56 pages, Adobe PDF format, 528kb download.
That’s all for this issue. See you next month.
Copyright 2006 by Kimberly Reynolds. All rights reserved.
Fundraiser Help – Great Fundraising
Maximize your fundraising success!
Nonprofit Fundraising – Tony Poderis
describes how any nonprofit group should raise funds.
Non-profit Fund Raising –
Organizational tips – Four ways to boost your non-profit fund raiser results.
Capital Campaigns – Capital campaign
strategies for non-profit groups to increase their donor base.
Donor Recognition – How to use donor
recognition to increase your capital campaign results.
Fundraising Ideas – Ideas for fundraising
that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds
with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas
for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you
can do in a monthend that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently
produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser,
soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips
on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund
raising letters work for other non-profit groups.
Fundraising Letter – How to
generate the best response with your donation request letters.
How To Write A Fundraising
Letter – Advice and
tips on what works and what doesn’t.
Fundraising Software – Listings and descriptions of popular software programs
for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition –
Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers,
nonprofit fund raising, and great event ideas.
Cancer Fund Raiser
Donor Fund Raising
Relay For Life