Fundraising Success #33 Fundraising Success – Issue #33 – Article: “Your Fundraising Merchant Plan”; Supplier Spotlight: “Dutch Mill Bulbs”; Free ebook: “Make Money on eBay”
=> Kimberly’s Column: “My, Oh My!”
=> Reader Q & A: “Spring Carnival”
=> Feature Article: “Your Fundraising Merchant Plan”
=> Supplier Spotlight: “Dutch Mill Bulbs”
=> SiteSeeing, Bonus & more: “Habanero Hot Sauce”
=> Your Ebook: “Make Money on eBay”
Kimberly’s Column: “My, Oh My!”
My, oh my! Where has the time gone? It’s already almost a month
into the New Year.
Kids are back in school. Mad Max, our big 16 year old is driving.
Yikes! Clear the streets and run for shelter.
Just kidding. It’s not that bad, but teenage boys have to be the
worst drivers in the world. When they’re not checking their look
in the mirror, they’re checking out the girls in the next car.
It’s enough to give me a twitch!
Hope you had a great holiday season. Seemed a little rushed this
year with Christmas so close to Thanksgiving. Everyone was so
busy running around up til the last minute that there wasn’t
enough time to savor the moment.
I guess that’s what we forget all too often. Taking the time to
just relax and enjoy the company of friends and family.
Well, there’s always this year! (can’t say next year any more)
This issue features “Your Fundraising Merchant Plan,” my article
on how to get started with local merchants the right way.
The Supplier Spotlight is on Dutch Mill Bulbs. Great prices on
quality bulbs for your spring fundraising.
This month’s Bonus is a sample of Texas Habanero Hot Sauce.
This month’s ebook is “Make Money on eBay – The Simple Way”
It’s short and to the point. Roughly 20 pages with some good
tips on buying and selling.
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Readers Q & A: “Spring Carnival”
Question: Kimberly, where can I get a good deal on all the little
prize items to give away at our Spring Carnival?
– Joyce Kilpatrick
Answer: Joyce, here are two good sources:
You will find my book, Fundraising Success, very helpful in any
Buy a copy today because it will save you time and money!
Yours for only $17:
FEATURE ARTICLE: Your Fundraising Merchant Plan
How to get started
Build your relationship gradually
Nobody wants to be "used." Whatever you do, try to give the
merchant something of concrete value in return for their
Don’t ask them for anything (yet)
Offer to help promote their business at no cost to them. How
do you do that? By partnering with them in ways that will
increase their customer traffic, while at the same time
providing benefits to your supporters.
Check them out
Find out what ads they are paying to run. Incorporate those
same promotions into a free giveaway flyer that’s handed to
everyone who’s a participant, supporter, buyer, and even a
prospect of your fundraiser.
Help them out
Give the flyer away to your supporters as a way of saying
thanks. The merchant gets a free ad campaign. Your group
gets to make a positive impression on everyone they contact
by giving something of value.
Broaden your horizons
Approach all merchants within a five-mile radius. Have a
sample contact script written out. Make sure your script
clearly communicates what your organization’s goals are and
what’s in it for the merchants.
Key points for a merchant contact script:
Tell them what you’re all about
° Introduce yourself
° Name your organization immediately
° Allay suspicions – "I’m not here to ask you for anything"
° Describe your approach of helping first
Tell the merchant what’s in it for them
° More traffic to their business
° Increased positive visibility in the community
° Flyers are only hand delivered so viewing is assured
Tell the merchant they are in control
° Merchant composes offer, not you
° Merchant sets expiration date
° Merchant gets free advertising to prime customers
What’s in it for you?
What results can your organization expect? First, you’ve gained
the support of several local businesses. These merchants will
be impressed when they see the same promotional offerings
they’ve paid others to distribute coming back from your hand-
delivered support. Don’t think a merchant won’t recognize a
positive ad campaign result when they see it. And, it’s free
Second, you’ve created a very positive impression by giving a
flyer to everyone your group touches. "This group cares enough
to give me this set of coupons even though I didn’t buy anything.
They value my time. This group has the support of the community
merchants. They are a quality group."
Third, the flyer results in repeated exposure of your group’s
name and contact information. Every person looking at the flyer
receives what advertisers call an "eyeball impression" of not
only the merchant offers, but their sponsor. Make sure your
group’s name and information is prominently displayed across
the top of the flyer.
Lastly, the merchants are well on their way to becoming
supporters. Next time around, your group can ask for extra
discounts for your supporters that are "exclusive" special
offers. You can also ask in the future for other forms of
support and partnership.
And that’s how you get your fundraising Merchant Plan started!
Supplier Spotlight: Dutch Mill Bulbs
(Excerpt from my book, Fundraising Success!)
Supplier: Dutch Mill Bulbs, Inc.
Phone: (800) 533-8824 ext.102
Fax: (800) 556-0539
Address: 25 Trinidad Avenue
Description: Since 1960, Dutch Mill Bulbs has been helping
groups exceed their fundraising goals with guaranteed to bloom
bulbs from Holland. 50% profit. Free sales brochures and
free shipping. Fall and Spring programs.
Below-garden-shop pricing makes for an easy sale. Meant to
be planted between September 15 and December 1 for fall
fundraising and between March and June 1 for spring
fundraising, they’re a great fall and spring fundraising idea.
Gladiolus – 14 for $5
Dahlias – 3 for $5
Tiger Lilies – 3 for $5
Hyacinths – 4 for $5
Giant Dutch Tulips – 9 for $5
Narcissus – 9 for $5
Product Lines: Flower Bulbs
Terms: Net terms available to all qualified organizations or a
Notes: Fundraising supplier since 1960. Seller prize programs
and group leader flower bulb bonus are included.
Places To Go, Things To See, Bonus Item & More
The top science stories of 2005. Fascinating reading. I had
no idea some of this stuff was going on in the research labs.
Places to go:
The Web Gallery of Art
A virtual museum of European painting and sculpture of the Gothic,
Renaissance, and Baroque periods. (1150-1800)
Your Free Ebook:
This month’s ebook is
20 pages, Windows.exe format, 482kb download.
That’s all for this issue. See you next time.
WE WANT YOU IN AN UPCOMING ISSUE
We’re always interested in hearing what you have to say
about fundraising. We’d love to publish your article, your
question, your success story, or any other relevant topic
Full instructions are on the website. Click on this link:
Thanks for sharing!
Copyright 2006 Kimberly Reynolds
Fundraiser Help – Great Fundraising
Maximize your fundraising success!
Nonprofit Fundraising – Tony Poderis
describes how any nonprofit group should raise funds.
Non-profit Fund Raising –
Organizational tips – Four ways to boost your non-profit fund raiser results.
Capital Campaigns – Capital campaign
strategies for non-profit groups to increase their donor base.
Donor Recognition – How to use donor
recognition to increase your capital campaign results.
Fundraising Ideas – Ideas for fundraising
that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds
with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas
for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you
can do in a monthend that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently
produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser,
soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips
on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund
raising letters work for other non-profit groups.
Fundraising Letter – How to
generate the best response with your donation request letters.
How To Write A Fundraising
Letter – Advice and
tips on what works and what doesn’t.
Fundraising Software – Listings and descriptions of popular software programs
for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition –
Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers,
nonprofit fund raising, and great event ideas.
Cancer Fund Raiser
Donor Fund Raising
Relay For Life