Fundraising Success #28 Fundraising Success – Issue #28 – Article: “Twelve Fundraising Sales Secrets”; Supplier Spotlight: “Cookbook Publishers”; Free ebook: “The Time Machine”
=> Kimberly’s Column: “Your Holiday Help Is Needed!”
=> Reader Q & A: “Recordkeeping Woes”
=> Feature Article: “Twelve Sales Secrets”
=> Supplier Spotlight: “Cookbook Publishers”
=> SiteSeeing, Bonus & more: “Billy Graham Christmas Music”
=> Your Ebook: “The Time Machine”
Kimberly’s Column: Your Holiday Help Is Needed!
Hope y’all had a great Thanksgiving! I know we ate too much and
talked ourselves silly, but it was great fun.
While I was prepping for the big feast, a local newspaper article
caught my eye. The story was about how hard this year has been
for a larger number of people than ever before. Local charities
are overburdened with a huge spike in their client base while at
the same time their funding is down.
This is a call to action for all you fundraisers out there. Take
a good look in your local community for other organizations that
could use your help.
Get your team together and commit to doing a fundraiser to help
another group achieve their goals. This time of year is an
excellent time for quick fundraisers based at tables outside
Don’t just think about it or write a check. Make a plan and
dive in. It will make somebody’s holiday season (and yours) a
whole lot brighter.
Remember: Good things happen for those who help others.
This issue features my article on “Twelve Sales Secrets” where
I spill the beans on how to boost your group’s selling power.
The Supplier Spotlight is on Cookbook Publishers. If your group
wants to publish a personalized recipe collection, this is the
place to start.
This month’s Bonus is a Christmas Music CD from the Billy Graham
organization. You’ll want to hurry to get yours before the
holidays are here.
This month’s ebook is “The Time Machine” by H.G. Wells. A great
classic and a provocative read. Short (45 pages), but powerful
writing from a master.
U.S. Department of Education
The DOE’s site has education resources, news from
schools across the country, statistics, and info
on financial aid.
Readers Q & A: Recordkeeping Woes
Question: Kimberly, our records from this past year are a
shambles. Any tips on getting organized? – Towanda Alfred
Answer: Towanda, It’s never too late to put a plan in place!
Here’s what I’d do. Get your committee chairs to organize what
they already have.
Divide the work by area of responsibility and set up a “best
processes” action plan for each committee on recordkeeping for
And one more thing. Read my book. It’s got an entire section on
You will find my book, Fundraising Success, very helpful in any
Buy a copy today because you’ll benefit from every chapter.
Yours for only $17:
FEATURE ARTICLE: Twelve Sales Secrets
1) Emphasize setting a personal challenge goal
Have sellers make a commitment to be their sub-group’s best
salesperson. Structure their sales efforts to emphasize
achievement, not failure.
2) Sellers state their solo goal out loud
By publicly stating what you’ll accomplish to your peer group,
you’ve reinforced the commitment. Who wants to say publicly
that they’ll fail to achieve?
3) Make a prospect list
All sellers should make a list of prospective customers before
they start. Review it and make sure they have at least ten
4) Define your best customers
Stick to the people you know – friends, relatives, neighbors,
etc. Don’t forget co-workers and out-of-town contacts for your
5) Rehearse the sales pitch
Have everyone practice your group’s sales pitch at home. Fine
tune your value proposition and make sure that every seller
6) Be armed and dangerous
Be prepared. Sellers should carry their order form and sales
materials wherever they go.
7) Smile and introduce yourself
Remind all your sellers to smile and introduce themselves
before launching into their two-sentence pitch.
8) The power of “because”
Use the word “because” when stating the group’s goal and your
first request for help. It’s an extremely potent trigger word.
“We need your help because our band needs new uniforms.”
9) Ask for the order
Always include a direct request for an order in your sales script
after the because statement. “Can you help us meet our goal?”
10) Personalize by picking favorites
Tell each seller to find one or two items that they like and
then promote those enthusiastically. “These green ones are great.”
11) Ask for more
After the initial order is placed, offer supplemental items for
more revenue or ask for referrals, etc. Ask these questions.
“Can I show you another program we’re offering because it’s a
great deal too.” “Can you think of anyone else I should contact?”
12) Make it easy to buy
Do everything you can to make buying your offering easier. Offer
to fill out the form yourself. Remind the prospect that a certain
item makes a good gift or that it’s all for a good cause.
Supplier Spotlight: Cookbook Publishers
(Excerpt from my book, Fundraising Success!)
Supplier: Cookbook Publishers, Inc.
Phone: (800) 227-7282 or (913) 492-5900
Fax: (913) 492-5947
Address: 10800 Lakeview Avenue
Description: A group’s favorite recipes can produce $500,
$1000 or more. Free information kit available.
Basic concept is to collect recipes from your group and
publish your own cookbook. Each recipe has the contributor’s
name attached to it within the book.
Product Lines: Cookbooks
Notes: Web site has copies of price chart, order form, recipe
form, advance sale coupon and gift certificate.
Places To Go, Things To See, Bonus Item & More
History of Handwriting
This site features a succinct “Writing Through The Ages” timeline
dating back to 25,000 BC. Covers everything from cave art to
Egyptian hieroglyphics to modern writing.
Places to go:
All those clever ditties from the 70’s and 80’s are here to
help teach math and grammar.
Online help for all levels of math.
Things to see:
Christmas Music CD
A nice musical selection of Christian-themed holiday music from
the Billy Graham organization.
Your Free Ebook:
This month’s ebook is by H.G. Wells.
45 pages, PDF format, 118kb download.
That’s all for this issue. See you next time.
WE WANT YOU IN AN UPCOMING ISSUE
We’re always interested in hearing what you have to say
about fundraising. We’d love to publish your article, your
question, your success story, or any other relevant topic
Full instructions are on the website. Click on this link:
Thanks for sharing!
Copyright 2004 Kimberly Reynolds
Fundraiser Help – Great Fundraising Ideas
Maximize your fundraising success!
Nonprofit Fundraising – Tony Poderis describes how any nonprofit group should raise funds.
Non-profit Fund Raising – Organizational tips – Four ways to boost your non-profit fund raiser results.
Capital Campaigns – Capital campaign strategies for non-profit groups to increase their donor base.
Donor Recognition – How to use donor recognition to increase your capital campaign results.
Fundraising Ideas – Ideas for fundraising that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you can do in a monthend that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser, soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund raising letters work for other non-profit groups.
Fundraising Letter – How to generate the best response with your donation request letters.
How To Write A Fundraising Letter – Advice and tips on what works and what doesn’t.
Fundraising Software – Listings and descriptions of popular software programs for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition – Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers, nonprofit fund raising, and great event ideas.
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Donor Fund Raising
Relay For Life