Fundraising Success #25 Fundraising Success – Issue #25 – Article: “Fundraising Publicity Tips”; Supplier Spotlight: “Southern Charm”; Free ebook: “Arabian Nights”
=> Kimberly’s Column: “The world we make”
=> Reader Q & A: “Where to get fundraising samples”
=> Feature Article: “Fundraising Publicity Tips”
=> Supplier Spotlight: “Southern Charm”
=> SiteSeeing, Bonus & more: “Virtual Makeover”
=> Your Ebook: “Arabian Nights”
Kimberly’s Column: The world we make
I was going to write about what a balmy Indian summer monthend we
enjoyed here, but then I thought about how bad that would make
our subscribers in places like Barrow, Alaska feel. (Hi way, way
up there, Michelle Grubbs!)
But you know, that’s life. You make your decisions and you live
with the results. Sometimes those decisions lead to enjoyable
outcomes, like living where it’s warm. Other times, the outcome
is not so great. And I’m not talking about living at the edge of
the Artic Circle either.
Our lives are the sum results of the decisions we’ve made. Our
futures have been shaped by our past. Our world is a product
of what we do each day and where we put our energy.
That’s one reason why it’s so nice to work with people who are
involved with fundraising. All of you have made a very positive
decision to get involved with life and help others.
At times, you have to put up with some stress and a few less than
stellar moments, but all in all, you achieve positive results
which produce greater good.
The question is, how can we do even more for our respective group?
You do that by getting the word out to a larger audience.
That leads me to This month’s article, “Fundraising Publicity Tips”
I’ve put together a short list of simple things you can do to get
the word out in your community. Don’t keep your fundraiser a
The Supplier Spotlight is on Southern Charm. They produce custom
afghan’s with your group’s logo and slogan incorporated into the
design. A very wonderful company to work with – helpful and
courteous every step of the way.
This month’s Bonus is a Virtual Makeover from Cosmopolitan. This
software package is loads of fun. You can see yourself with a
completely different look – hair, eye color, makeup, etc.
This month’s ebook is “Arabian Nights” by Sir Richard Burton.
It’s a masterpiece of historical fables, translated by one of
the great English explorers. Read them with your kids and talk
about the moral of the story.
Free Online Meter 1.3
For those persons hoping to monitor the cost and time of
their Internet dial-up service, this little application
will be most welcome. The no-cost Online Meter keeps track
of how long a user is online, and can be customized to
include the cost per hour of the ISP service.
Readers Q & A: Where to get fundraising samples
Question: Kimberly, can you tell me where I can get some samples
from different fundraising suppliers? We’re not sure what
direction to take with our Spring fundraiser. – Cathy Benson
Answer: Cathy, my favorite place to start looking is in the
Fundraising Yellow Pages. Deanne Brengle provides an easy to
navigate site that includes a simple request form.
Here’s the Fundraising Yellow Pages homepage:
This and lots of other good tips are explained in my book,
Fundraising Success, along with lots of other useful fundraising
You’ll benefit from every chapter:
Feature Article: Fundraising Publicity Tips
by Kimberly Reynolds
The success of your fundraiser depends on how much publicity your
group can attract. Community awareness of your need and your
offering will always increase your results.
Here are some tips:
1) Use your website
If you don’t have one, get one. Use it to communicate your goals,
thank your sponsors, highlight periodic offerings, recognize
successes, honor individual contributors, etc. Promote your
web site on all your materials.
2) Actively seek more publicity
Get the word out about your fundraiser in as many ways as
possible. Get into as many neighborhood newsletters and other
public forms of communication as you can. Send out press
releases to the local media and invite coverage with photo
opps at your fun events.
3) Utilize any gathering
Make announcements at other events to spread the word, display
products, take orders, make sales, and recruit volunteers.
Take a joint venture approach to marketing your group by giving
something of value back to all those who join your team.
4) Goal awareness
Heavily promote the goal of your fundraiser in all communications,
particularly between sellers and buyers. A good cause gets the
money out. Make sure that all participants know the specific
reason why the money is being raised.
Use all available means of increasing awareness of your group’s
efforts including roadside signs, e-mail lists, phone calling
tree, newsletter, flyers, posters, bulletin boards, recorded
hotline messages, etc.
6) Sponsorship decals
Offer these free to supporting merchants. Sell to membership
level supporters. Use the glass stick on type for storefronts
or vehicle windows. This “branding” gets the word out to the
community that your organization has a strong support base.
7) Bumper sticker
Sell your organization year round with every fundraiser by
offering one that says “Proud Supporter of _____.” Give one
to every volunteer and group member.
8) Flyers everywhere
Hit local mailboxes (follow postal regulations) and car
windshields in shopping centers. Give fundraiser details in
your flyer in a way that promotes sales and gives contact
information. Put a coupon or free gift offer into the flyer
that will keep it from being thrown away. Your merchant base
will help provide the offers because this is free advertising
for them. For example, a flyer including a car wash, dry
cleaners, or oil change coupon. (Or even all three!)
9) Build an e-mail list
Ask for an e-mail address for a newsletter distribution when
you’re fundraising. Have opt-in links on your web site.
Build an online community of supporters by offering them extras
available only at your site.
Put a publicity plan in place today. You’ll reap the benefits
in continued growth and additional success for years to come.
Supplier Spotlight: Southern Charm
(Excerpt from my book, Fundraising Success!)
Supplier: Southern Charm
Phone: (877) 312-1472
Fax: (864) 847-6012
Address: P.O. Box 6244
Description: Step by step guide to a successful fundraiser with
custom designed afghans, pillows and tote bags. Our products are
100% cotton, made in the USA and we put our 12 years of textile
design experience into each design we create.
Our afghans are created on state of the art electronic looms
controlled by computers which ensure attention to detail and
On average your school can expect to profit $1000-$1200 on a
100 piece order. These beautiful afghans with your school’s
logo on them will sell themselves.
Schools across the country have been using this idea as their
school fundraising project and selling their custom made afghans
for $30 a piece. They sell so great that most reorder for next
Product Lines: Throws, Tapestries, & Pillows
Terms: Net 30 terms. Production requires $250 deposit.
Notes: Has various “clip art” images that can be easily
incorporated into your custom afghan along with your
organization’s name and colors.
Places To Go, Things To See, Bonus Item & More
All Search 0.9
All Search is a small piece of software that makes Web browsing,
particular within specific sites, a bit easier. The application
is especially useful for searching for images, MP3 files, and
other items. All Search is also fully integrated with Internet
Explorer, and the layout is user-friendly.
Places to go:
Math for Elementary School Kids
Teach R Kids Math is a Web site with a large assortment of
interactive lessons that demonstrate basic mathematical concepts.
The material ranges from basic counting for preschoolers to more
advanced topics for elementary school students. Online worksheets
help children practice multiplication, division, rounding,
fractions, number sequences, and much more. Some of the activities
are timed, which allows the child to see his/her improvement.
The fabulous Encyclopedia Titanica, which is a massive compendium
of all things Titanic, including passenger biographies, theories
on why the ship sank, and research articles.
Cosmopolitan’s Virtual makeover is a hoot! Give yourself big hair,
different colored eyes, tons of makeup, and presto! It’s a whole
Your Free Ebook:
This month’s classic is by Sir Richard Burton.
Classic tales of good and evil in a storytelling fable. Well
written in the best sense of the word. 253 pages, 691kb download,
That’s all for this issue. See you next time.
WE WANT YOU IN AN UPCOMING ISSUE
We’re always interested in hearing what you have to say
about fundraising. We’d love to publish your article, your
question, your success story, or any other relevant topic
Full instructions are on the website. Click on this link:
Thanks for sharing!
Copyright 2004 Kimberly Reynolds
Fundraiser Help – Great Fundraising Ideas
Maximize your fundraising success!
Nonprofit Fundraising – Tony Poderis describes how any nonprofit group should raise funds.
Non-profit Fund Raising – Organizational tips – Four ways to boost your non-profit fund raiser results.
Capital Campaigns – Capital campaign strategies for non-profit groups to increase their donor base.
Donor Recognition – How to use donor recognition to increase your capital campaign results.
Fundraising Ideas – Ideas for fundraising that focus on the best activities for high school, elementary school, sports teams, and youth groups to raise funds with events, activities, programs, projects and products.
Fundraising Events – Three profitable event ideas for small group or school fundraisers – Fundraiser events that are quick and easy – Fund-raising event ideas you can do in a monthend that work anywhere from Canada to Australia.
School Fundraisers – Easy fundraising ideas for schools that consistently produce excellent results. Includes articles on cheerleading fundraisers, high school football fundraiser, soccer fund-raising, band fund-raiser, plus more great youth sports team activities and events for other high school groups.
Thank You Letters – Seven tips on writing thank you letters, notes, or simple donor recognition phone calls.
Fundraising Letters – See what fund raising letters work for other non-profit groups.
Fundraising Letter – How to generate the best response with your donation request letters.
How To Write A Fundraising Letter – Advice and tips on what works and what doesn’t.
Fundraising Software – Listings and descriptions of popular software programs for nonprofit groups. Donor tracking and recognition programs, nonprofit accounting, and capital campaign support.
Church Fundraisers – Church fundraising ideas for capital campaigns – Church fund-raising through donor recognition – Christian fundraiser charity activities and events that produce quick results.
Articles – Full list of articles on high school fundraisers, nonprofit fund raising, and great event ideas.
Cancer Fund Raiser
Donor Fund Raising
Relay For Life