Fund raising is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support. Fund raising is not magic; it is taking action and earning support.
Myths about fund-raising:
- The process is a mystery
- You need a proven track record to be successful
- Corporations and foundations give most of the money
The Nine Basic Truths of Fund-raising
1. Organizations are not entitled to support; they must earn it.
2. Successful fund-raising is not magic; it is simply hard work
on the part of people who are thoroughly prepared.
3. Fund-raising is not raising money; it is raising friends.
4. You do not raise money by begging for it; you raise it by selling people on your organization.
5. People do not just reach for their checkbooks and give money to an organization; they have to be asked to give.
6. You don’t wait for the “right” moment to ask; you ask now.
7. Successful fund-raising officers do not ask for money; they get others to ask for it.
8. You don’t decide today to raise money and then ask for it tomorrow: it takes time, patience, and planning to raise money.
9. Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business.
It doesn’t take a genius to raise money.
The process is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support.
Those are The Nine Basic Truths of Fund-Raising, as I know them.
Do they resonate with you? I welcome your comments.
Tony Poderis is a highly-qualified fundraising consultant with nearly three decades of experience. Tony is also the best-selling author of “It’s a Great Day To Fund-Raise!”
Visit his website at http://www.raise-funds.com