Nine Basic Truths Of Nonprofit Fundraising

Fund raising is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support. Fund raising is not magic; it is taking action and earning support.

Fund Raising Truthsby Tony Poderis
Author of “It’s a Great Day To Fund-Raise!

Myths about fund-raising:

  • The process is a mystery
  • You need a proven track record to be successful
  • Corporations and foundations give most of the money

The Nine Basic Truths of Fund-raising

1. Organizations are not entitled to support; they must earn it.

2. Successful fund-raising is not magic; it is simply hard work
on the part of people who are thoroughly prepared.

3. Fund-raising is not raising money; it is raising friends.

4. You do not raise money by begging for it; you raise it by selling people on your organization.

5. People do not just reach for their checkbooks and give money to an organization; they have to be asked to give.

6. You don’t wait for the “right” moment to ask; you ask now.

7. Successful fund-raising officers do not ask for money; they get others to ask for it.

8. You don’t decide today to raise money and then ask for it tomorrow: it takes time, patience, and planning to raise money.

9. Prospects and donors are not cash crops waiting to be harvested; treat them as you would customers in a business.

It doesn’t take a genius to raise money.

The process is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are asking others to support.

Those are The Nine Basic Truths of Fund-Raising, as I know them.
Do they resonate with you? I welcome your comments.

Tony@raise-funds.com

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Tony Poderis is a highly-qualified fundraising consultant with nearly three decades of experience. Tony is also the best-selling author of “It’s a Great Day To Fund-Raise!

Visit his website at http://www.raise-funds.com

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