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Donation Letter TipsEight Tips For A Successful Donation LetterThe art of writing effective fundraising donation letters can be learned. I learned it and so can you. Here are eight tips for writing your own donation appeal letter. Successful fund raising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a “successful” fundraising letter. I mean a letter that generates a gift, certainly, but I also mean a letter that builds upon the relationship you have with your supporters. You can easily craft a guilt-inducing letter that brings in a donation for now, but repels a donor forever. Successful donation request letters take the long-term approach, knowing that donors need to be nurtured and educated over time. So here are eight things that all successful fundraising letters have in common. Include as many as possible in each letter you write. Be personal Use a conversational tone Wouldn’t you agree that good letters involve the reader? Like you, I believe that effective letters involve the supporter in the message whenever possible without sounding contrived. Address each person by name My wife never sends me a letter that begins, “Dear Friend” and neither do my friends. I realize that personalization costs more. But personalization is the right thing to do. And it boosts response, which is a bonus you get for doing the right thing. Make your case for support in human terms So instead of saying “we need $10,000 for our general fund,” a savvy fundraising letter says “our soup kitchen aims to help over 100 needy toddlers this Christmas Eve, and your gift today will make that possible.” Use the word "you" "You are their agent in their personal mission to make the world better. That should be the topic of all your fundraising. Not the inner workings of the organization, the accomplishments of notable others, and not the need for raised consciousness or philosophical buy-in.” Ask for a donation at least twice Which is a true statement most of the time, because sometimes you’ll receive gifts unsolicited. But with a fundraising letter, you need to ask for a donation, and more than once in the letter, if you expect to cover your costs. Inform your prospective donors Appeal to their hearts About the AuthorAlan Sharpe is a professional fundraising letter writer. View free sample fundraising letters and sign up for free weekly tips. Related PagesSample Thank You Letter - Here is a sample fundraising thank you letter you can copy along with five tips on just how to say thanks for their donation in a heartfelt note. How To Write Fundraising Letters - Sample donor query letter and tips on writing your own donation request. Donation Request Letters - Sample donation request letters and how to tips on writing your own fundraising letter. Sample Donation Thank You Letter - Here's a sample thank you note and tips on how to thank each donor personally for their contribution. Relay For Life Donation Letter - How to write a Relay For Life donation letter - Sample Relay For Life fundraising letter you can copy. Donation Letter Storytelling - Discover why your donation letter should tell a good story to get a good response - Fundraising letter tips on improving your response rate. Fund Raising Donation Request Letters - Get better results from your donation request letters by grabbing attention, building interest, creating a desire to help, and issuing a call to action.Appeal Letter - Five tips on how to write a letter of appeal - Donation request writing advice plus sample donation letter you can copy. |
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