Fundraiser Preparation: Communication
| Summary: More from the multi-part series on fundraiser preparation. This section is
about how to communicate both your fundraiser need and your fundraiser offering. |
Promote your cause
A good communication strategy is all about the promotion of your organization’s
cause within the community and within the organization. Your plan needs to
clearly define how information will flow.
Spread the word (and the work)
As we talked about before, set up calling trees, distribute master phone lists,
have a publicity coordinator, and have one person in charge of all flyers and
posters.
Use your website
Don’t forget to leverage your website as an information dissemination
tool. This will cut down on phone calls to handle, but don’t assume everyone has
easy access to the internet. Make it available through other means as well.
Be enthusiastic
Enthusiasm is contagious so, by all means, pick a communication leader who is
always upbeat. See the Section on Communication for a more in-depth review of
this vital topic.
Fundraiser preparation
Strive for continuous improvement every time you prepare to raise funds. Written
records allow you to define processes that will help you reach and exceed your
goals.
Look for synergy with other parts of the organization and community. Avoid any
conflicts with other scheduled activities. Always leverage community resources
to maximize your revenue and lower your costs.
Be a fundraising business
Run your organization like a business. Delegate responsibilities by having
managers for each process and function. Have written plans for every aspect of
fundraising. Promote your cause with publicity and a merchant plan.
You’ll find that once you’re fully organized, you’ll wonder how you ever got
anything done with the old chaotic approach. Good preparation pays off with an
improved bottom line and that’s what fundraising success is all about.
Click Here for Fundraiser Preparation:
Recruiting Volunteers
Click Here for Fundraiser Preparation:
Overview
Related Pages
Getting Started: Part 1 - The who, what,
when, where, why, and how of a successful fundraiser.
Donor Recognition - How to use donor
recognition to increase your capital campaign results.
Selecting the Right Fundraiser:
Part 1 - Good advice to use on picking the right fundraiser for your group.
Successful Fundraisers - Boost results
with organization, quality incentives, and sales preparation.
Organize School Fundraiser - Quick
tips on organizing your school efforts by planning ahead.
Tried and True - These
old standbys always produce good results for any-size group.
Sample Fundraising Letter - Sample school event donation
letter where you can insert your specific information.
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