Church Fundraising
Church Capital Campaign Ideas
Church fundraising is an important task that deserves the best approach.
So, how can you improve your church capital campaign? Simply think like a
business.
Businesses advertise their "brand" and your church can to, either
through inexpensive church fundraisers or through capital campaigns.
How does advertising help make a business successful?
Advertising builds brand awareness.
And how does that relate to church fundraising?
Your fund raising needs to build your church's "brand" by
reinforcing the message of who you are and what your "value
proposition" is for your congregation.
I'm not saying that you need golden arches out front with a neon sign
proclaiming "Over 1 Million Saved."
What I am saying is that you want your supporters to have a strong
emotional bond to your church and that the right fund raising campaign
can help you do that.
Your capital campaign should be structured to strengthen those
emotional bonds by establishing concrete links to your congregation
that are visible to the community.
What type of church fundraising campaigns provide that visibility?
In church fund raising, donor recognition programs serve that purpose.
Donor recognition programs are easy to conduct and are available in a
wide range of price points that offer ways for your entire congregation
to show their support.
A donor campaign seeks a pledge of a certain contribution amount in
exchange for the specified recognition. The donation
could be a one-time gift, a weekly offering, a monthly automatic
withdrawal, or an annual tithe.
Donations of a certain amount are rewarded with some type of church-related donor recognition. Inexpensive items can be given to donors
for smaller contributions, while larger donations are usually provided
visual recognition at your church.
Basic Donor Recognition
An example of an entry-level recognition offering for a donation to your
church fundraising campaign is a custom pewter medallion or ornament. These are often hand crafted to display your church's exterior view.
Two message lines can be added to reinforce your "brand."
Another example would be creating a unique coffee mug with your
church's picture and message. The idea here is that each donor
gets a coffee mug as a thank you for their support. The mug
and your message help maintain awareness of their "belonging."
Donor Brick Fundraiser
Engraved or personalized bricks are an excellent way to incent capital campaign contributions
through public recognition. One attractive
method is to use brick pavers with laser engraved messages in a special entryway or sidewalk.
Another way to display these donor recognition bricks that will
strengthen the tie your church is to design and construct an
attractive landscaping display.
Many churches build a prayer garden and incorporate these engraved
bricks in the sidewalks, planters, and rest/reflection areas.
Ask yourself if your church grounds could benefit from some
additional landscaping and then build a church fund raising campaign around it.
Remember that each personalized brick could bring a donation of as
much as $150 while also strengthening the bond between donor and church.
High-Dollar Capital Campaigns
For church fund raising recognition purposes, nothing beats an attractive
wall display in a high-traffic area such as a foyer or entryway.
Let's face it. People like to see their good deeds recognized. They also like
to see themselves recognized where their friends and neighbors can see.
The higher the campaign amounts sought for your capital campaign, the
more tasteful your recognition program should be.
One simple method features engraved brass plaques on a polished wood backdrop.
Donors select the message they want displayed on their respective plaques.
Church Fundraising with Gift Trees
Another method of church fund raising, which is somewhat fancier, involves using a gift tree.
A three dimensional sculpture of a tree with burnished
metal leaves is fixed upon a wooden backdrop for wall mounting.
Each leaf is engraved with the donor's message. The end result is
high-quality artwork in the church's foyer or lobby that recognizes the donor's
gift in a very public setting.
Donor Recognition Plaques
For very personalized recognition, consider offering a cast bronze
plaque that highlights individual contributions to a specific project.
You can also offer smaller individual photo plaques that provide more
room for customization of the message.
There are many more ways to increase your church capital campaign results,
but they'll have to wait for another article.
Good Luck and God Bless!
Related Pages
Church Fundraiser Ideas - Here are a dozen church fundraiser ideas for raising funds quickly - These are all easy church fund raisers with low costs and excellent results.
How To Write A Fundraising Letter - Advice and tips on what works and what doesn't.
Christian Fundraiser - Ten unique ideas for a Christian fundraiser - Fundraising products or events with a Christian theme or approach.
Christian Fundraising Events - Six ideas for Christian fundraising events - Church fundraisers that are fun, family-oriented, and raise funds fast.
Brick Fundraising - How to raise funds with a design project incorporating laser engraved bricks - Brick fundraising tips for capital campaigns and church fund raising.
Church Fundraiser Feastival - Raising funds for your church with a fun Feastival - Church fundraiser event packed with fundraising activities, carnival rides, entertainment and great food.
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