It’s obvious that the best silent auction items are those that attract multiple bids and sell for more than fair market value. So which items sell best at silent auctions?
Fundraising auction consultant and auctioneer Sherry Truhlar from Red Apple Auctions explains which item categories always sell well and what to avoid selling. Read more of Sherry’s silent auction tips in the article below.
Good Items For a Silent Auction
I recently received a phone call from a parishioner at a Maryland church. He’d been tasked by his pastor to organize a silent auction as a fundraiser. “I’ve never done this before,” he said, “How do I get auction items and what kind of stuff is popular?”
In this article, we’ll look at the second part of his question: what makes for a “good” silent auction item.
Here are some consistently hot sellers at silent auctions:
Wine: If your local laws allow it, sell wine. Bottles, cases, and interesting collections sell. Maybe it’s two reds from Italy, 6 whites the Chairmen of the Board loves, or 12 bottles of screw-top wine. Even wine accoutrements such as wine stoppers and openers sell well.
Food baskets: You name the food theme, and I guarantee someone will buy it. Food sells! It might be South African treats, a chocolate lovers basket, specialty cheeses, homemade jerky and dried meats, gift cards from restaurants, or even a container stuffed with Girl Scout cookies collected from all those extra boxes you and your neighbors didn’t really need to buy.
Coffee: With the rise of home brew systems, flavored coffees and brewers sell well. Conduct a Web search to find the contact information of manufacturers and send them a donation request. Some companies will send you a coffee system or a basket of coffees as a donation for your silent auction.
Electronics: If you offer a just-released gadget, it will sell above value. When the lines were forming outside Mac stores for the new iPad, our benefit auction clients were selling them for $200-$500 over the list price. Same with the KindleFire. But electronics as auction items have an ultra short shelf life. The key is timing.
Some spa services: Massages, facials, manicures and pedicures generally do well in silent auctions. (Haircuts and coloring services won’t.) If you’re living in a metropolitan area, the key is to put the salon’s location / suburb in the description. Women won’t generally travel great distances to a spa they’ve not heard of, but they’ll take a chance on a spa near their home or work.
Sports memorabilia, in moderation: Don’t go overboard, but a signed ball or jersey and other types of memorabilia will generally do well in your silent auction. For best results, match the crowd’s age to the types of memorabilia you opt to sell. NASCAR auction items won’t sell at some galas; golf won’t sell at others.
Trips: A week at the beach, or two nights at a trendy downtown hotel can bring top dollars to your silent auction. They might not sell above value like the electronics or food, but they do bring in significant money.
The good news is that you can accept a wide range of auction items for your silent auction — and should! Until you know what your crowd craves, aim for diversity.
About The Author
Fundraising auctioneer Sherry Truhlar has been featured in national publications and television shows for her trend-setting work with nonprofit auctions. She offers auction chairpersons many free resources on her website, including her FREE Annual Auction Item Guide TM, which inspires acquisitions committees with great ideas for silent and live auctions. Get your FREE Guide at http://www.RedAppleAuctions.com.
More Silent Auction Tips
10 Silent Auction Ideas For Extra Profits – Here are 10 silent auction ideas that are guaranteed to help you raise more money with your next auction. There’s an art to doing silent auctions in a way that maximizes the amount raised, with many of these ideas being almost the direct opposite to the approach most groups are using.
Silent Auction Ideas: Hot Air Balloon Ride – Fundraising Rides offers a complete silent auction package of hot air balloon rides in 200 cities across the country. Great way to raise more money with your silent auction because they handle everything A to Z and you only pay for it after it sells.
500 Silent Auction Basket Ideas – If you are looking for some silent auction basket ideas, here are 500 ideas for basket themes and fun names for your auction baskets. Discover gift basket ideas for men, teens, kids, teachers, fun nights and more.
Donation Request Letters For Silent Auction Items – Sample donation request letter to use for getting more items donated. Article also has tips on what to write that will motivate the recipient to react favorably to your request.