Tom Zalaski

Tom Zalaski has helped coordinate and produce benefit fundraisers for countless groups and organizations. Find out more at http://www.TomZalaski.com. Tom has put everything you need to know about putting on a benefit fundraiser in his book simply and aptly titled, "We Need To Do A Benefit Fundraiser -- But How?" His book is available at the Amazon and Barnes and Noble websites.

5 Press Release Publicity Tips

Getting advance media coverage of your fundraising event can work wonders for your bottom line. So, what should you emphasize in your press release that will increase your chances of getting media coverage for your fundraiser?You should always emphasize the basic elements of news coverage, aka the 5 W’s. Television broadcasting legend Tom Zalaski explains […]

How To Get More Media Coverage

How To Get More Media Coverage of Your Positive Events – Be The Kicker!One of the easiest ways I know of to garner positive television news coverage is to ‘be the kicker’. Logically, your first question is, “What in the world is a kicker?” The kicker, in television news parlance, is that cute, funny, heartwarming, […]

Raffle Fundraiser Ideas For Men

Raffle Fundraiser Ideas For Men – Unique fundraiser ideas are a great way to raise more funds and a raffle fundraiser for guys will add fun and excitement to any fundraising event. Let’s face it. Men are easily bored at charity events and if you want to hold their interest, you need some raffles or […]