Mal Warwick

Mal Warwick one of the country's top direct mail fundraising agencies, Mal Warwick & Associates, and co-founded The Progressive Group, a nationwide leader in telephone fundraising. Mal is the author of the best-selling book, How to Write Successful Fundraising Letters. Read more of his work at Mal Warwick Associates

Cardinal Rules For Writing Fundraising Letters

This is a great article about the eight cardinal rules of writing fundraising letters by Mal Warwick, an expert on donation request letters. The article goes into great depth about how to structure your appeal and is well worth a detailed read. Mal also talks about the exceptions to these cardinal rules of writing fundraising […]